Eat Them To Defeat Them is a campaign from ITV and Veg Power to encourage kids to eat more veg. 80% of kids and 96% of teenagers don't eat enough vegetables. We want to get them eating more. This fun campaign aims to do just that, by turning it into a game. After all, we all learn through play.

Eat Them to Defeat Them was generously sponsored by these companies - please hunt down their veg and take them down.

Guy’s and St Thomas’ Charity is supporting the evaluation of the campaign's impact and complementary local activity in south London